As trendsetters in the apartment property management industry, E&S Ring understands the value of effective marketing and advertising and prides itself on leasing apartments with maximum value for the advertising dollar.
We track media results and design and place ads that quickly reach our target demographics, generating optimal occupancy rates. Each of our communities also utilize the latest in lead management software, which allows us to precisely track and follow up on leads as well as identify advertising sources with the greatest return on investment. Our marketing strategy maximizes the value proposition for our residents, by utilizing promotions and alliance opportunities with local retail, entertainment and employment hubs so that prospective residents are not only introduced to E&S Ring properties, they also become acquainted with the communities' surrounding amenities that enrich everyday living: Living Well™. And with our strong web and new media capabilities, we leverage our presence on the Internet to reach our target consumer effectively and strategically, for maximum return.
We track media results and design and place ads that quickly reach our target demographics, generating optimal occupancy rates. Each of our communities also utilize the latest in lead management software, which allows us to precisely track and follow up on leads as well as identify advertising sources with the greatest return on investment. Our marketing strategy maximizes the value proposition for our residents, by utilizing promotions and alliance opportunities with local retail, entertainment and employment hubs so that prospective residents are not only introduced to E&S Ring properties, they also become acquainted with the communities' surrounding amenities that enrich everyday living: Living Well™. And with our strong web and new media capabilities, we leverage our presence on the Internet to reach our target consumer effectively and strategically, for maximum return.
We also constantly explore new avenues for advertising and have an active program of seeking corporate clients. These clients provide both premium rents and long-term residents. Our marketing department provides a variety of services based on specific apartment community needs, which includes the following supervisory services:
• Market research and analysis
• Advertising campaign preparation
• Strategic Internet and print media presence
• Development of direct mail campaigns
• Brochure, collateral materials, and site map design
• Full-scale resident retention plan development
• Signage design and development
• Resident referral programs development
• Promotional materials development
• Vignette design and set-up
• Market research and analysis
• Advertising campaign preparation
• Strategic Internet and print media presence
• Development of direct mail campaigns
• Brochure, collateral materials, and site map design
• Full-scale resident retention plan development
• Signage design and development
• Resident referral programs development
• Promotional materials development
• Vignette design and set-up